Local SEO For Small Business

Learn How Search Engine Optimization Services Benefit Small Businesses

As an entrepreneur and small business owner, how good are you at garnering the attention of hundreds of thousands of people? Like most entrepreneurs, you probably have a hard enough time working to help your business grow. If you’re looking to get more people aware of your business and website, you’ll want to consider employing the help of a professional SEO firm. These professional firms have been known to help small businesses in a number of ways.

Finding And Fixing Your Mistakes

Many small business owners make their own attempts at improve their online traffic. However, these attempts don’t always lead to the results they’re looking for. An seo consultant can help you catch all of the mistakes you’ve been making with your site.

Have you been using the right keywords to help drive traffic? Is your website properly optimized for mobile use? A professional SEO service can help to improve the structure and content of your site. By implementing the right changes your site and business could see significant improvements.

Providing The Best Content

When it comes to online marketing content becomes extremely important. The content and material that an online business provides is how visitors and search engines rate you. Search engines are looking for sites that provide unique and interesting content.

Understandably, not every business owner is able to provide fresh and well-written content consistently. Luckily, SEO professionals can help to pick up where you left off. A search engine marketing firm can help to provide you with original and high-quality content that’ll satisfy both search engines and visitors.

Helping You Discover Your Targeted Audience

One of the biggest challenges businesses face is understanding who their consumers are. Does your business attract mostly men or women? What’s the median age of your visitors? Knowing this kind of information will be very beneficial to you.

For starters, knowing more about your typical visitor will help you better shape the content you provide. If your business provides products, having a targeted demographic can help you decide on which products would be the most profitable and lucrative. Employ the help of local SEO services to help you make more informed decisions for your small business.

These are just a few of the ways SEO professionals can help you. Again, use these services in order to gain a better perspective on your business and the mistakes you’re making. Search Engine Optimization Services also help small businesses produce much-needed content to increase their rankings. Lastly, you can work with an SEO consultant to learn more about the audience who’s interested in your business.


Traverse City SEO Agency Won’t Let The Penguins and Pandas Eat Your Website


It’s interesting that Penguins and Pandas are black and white. Real-life penguins and pandas are charming in their black and white ‘uniforms’. Google Penguins and Pandas can be your best friends or your worst enemies.

What are Penguins and Pandas?

Most Traverse City SEO agencies don’t know the internet world changed forever in February, 2011. Google released their Panda update to their search ranking algorithm. Why does this matter? Google is the search engine used most often by a wide margin, so what Google does effects everyone who uses the internet.

Google’s internet crawlers or ‘bots are constantly scanning websites, ranking them according to Google algorithms. Most Traverse City MI internet marketing consultants will tell you that people pick a website to visit from page 1 of their search results, so ranking is extremely important to a business.


SEO (Search Engine Optimization) refers to the techniques and processes that make a website more visible to Google, thus raising the ranking of the website. Some marketing agencies will use ‘white hat’ techniques and bad ‘black hat’ techniques. Think of it like accumulating money – you can work and save or you can rob a bank.

Robbing the bank will give faster results, but there will be a serious penalty when caught. In February, 2011, Google put the bank robbers in internet jail – they lost their rankings overnight. The Panda algorithm change was designed to raise the rank of high-quality sites and lower the rank of ‘thin’ or low-quality websites.


In April, 2012, Google launched another significant algorithm, Penguin. Keyword stuffing (using a keyword multiple times on a page) and paying for links (since many links to a site made it appear that a site was very popular) were two black hat techniques used to gain ranking quickly. No reputable internet marketing consultant would ever recommend black hat methods.

Google makes updates regularly and each is significant. In general, they are intended to ‘reward’ websites that provide accurate information and well-written content and ‘punish’ spammy, poor-quality websites. An experienced traverse city seo marketing firm will focus on improving a website’s ranking with the proper methods.

As the folks at our seo company are well aware of, Google gives hints about changes, but doesn’t issue specifics. This is why experienced help with seo ranking is so important. It does takes some time and hard work for an internet marketing agency to know what changes will help a website and what will hurt.