How a Small Online Advertising Agency May Be Your Best Answer for a Big Campaign

No matter what size company you are operating, you will need to advertise to stay ahead of the pack. Even internationally known brands that have histories of a hundred years or more still need to advertise. Choosing an advertising agency is the most important choice you can make because it is their abilities and creativity that will create the way potential customers view your company.

Owners choose wisely

When many business owners choose an advertising company they will often look for the largest agency they can afford. There is a belief in the business world that larger and flashier companies are the ones that are the most successful, but that is not always the case. In fact, there are a lot of benefits that can be found when working with a small online advertising agency. This is why many businesses, even those that can afford any agency they want, work with smaller companies.

Small Marketings Companies Have Less Distractions

A small company will often have fewer clients and as a result spend more time with each individual one. They are able to make your campaigns more personal because they understand who you really are. This understanding also makes it possible for them to provide accurate seo marketing services that will not just get your company noticed, but get it noticed by those who are most likely going to use your service.

Even small companies have the power of the internet at their fingertips, making them just as capable as any large company to help you discover how to get leads and provide continuous information to your current customers through email marketing campaigns and social media management. Smaller agencies are often less cookie-cutter in their approach to advertising when compared to large corporations. In many instances these independent agencies are happy to think outside the box. This makes it possible to get a unique advertising campaign designed that will get noticed by consumers because it is so different from everything else they see, hear and read.

If you have been wondering, “how do I get traffic to my website?” A small video marketing company may be the solution you have been looking for. Small does not need to mean amateur or less talented. In fact, a small team will often offer a more succinct final product because they will take the time to learn exactly what you are looking for and do what it takes to make it perfect.

So, if you are in need of good advertising, think small. No matter what your own company size may be, consider hiring a smaller agency to provide you with the ideas for your next campaign.


How to Market a Business Online for Those With No Prior Experience

Getting the word out about your new small business can be the difference between growing and thriving, on the one hand, and having to close its doors, on the other.

Unfortunately, in the past it was much more difficult, this mostly meant making a splash in the local market, helping residents of a city and other business owners understand what a new company had to offer.

Today it has all changed, most small business owners should focus more online, because that is where the greatest returns are to be made the fastest way possible.

Online Marketing Can Be Simple

Learning how to market a business online is actually quite a bit easier than many would suppose at first. We, as a top 10 marketing company, put out a simple guide that small business owners can use to cover the fundamentals on their own. Relatively straightforward measures like this will ensure that a business will get off to a good start in the online arena.

TIP #1 Do The Simple Work Yourself

The first tip, one that all Michigan advertising agencies will tell you and we insist is the most fundamental of all, is to do good keyword research and incorporate the findings into your company’s website.

That means using tools like those provided by Google’s Keyword Planner to settle on some relevant keyword phrases that refer to your business, preferably including the city and / or what people search to find your business.

With these keywords having been identified, the next step is to work them into website copy and the header tags that each page carries. Adjustments made to copy should always be of a natural-feeling sort, because excessively spammy-seeming wording can be a red alert to search engines and visitors.

In some cases, this will mean making major alterations to the copy that is already there, but in most the necessary adjustments will be minimal.

This is the basis of on page SEO, and once that work is finished, an important milestone on how to market a business online has been reached. Properly placed keywords will help Google and other search engines figure out just what a new business has to offer, and the attention this results in will inevitably bring in some new customers over time.

Increase Traffic By A 100%

As a Michigan advertising company, we estimate that just making adjustments of this kind can boost a your company’s website traffic by 50% or more, in fact, a real win considering how easy it is to do.

Those who seek to generate traffic to website properties, then, can often lay the groundwork themselves. Once a site has been tuned up a little in this way, we as experts can typically take it to the next level far more easily and successfully, too.

TIP #2

If you don’t know what your doing and don’t want to do it yourself working with a small advertising agency can really help to kickstart the process of bringing in new leads and customers. There are so many reasons you what to be working with a small ad agency and they are not expensive like you’d think.

Traditionally corporations that wanted to increase their advertising efforts made a concentrated decision to work with large-scale advertising agencies.

Big Firms Don’t Over Deliver

These ad firms were known to deliver, and there was a sense that they would continue to do admirable work on a client’s behalf. However increasingly, there are many companies who are reaching out to sample what a small online advertising agency has to offer in the way of innovative strategies.

An advertising and digital marketing firm that is made up of a small number of employees will have more direct communication between their own team members. These professionals are likely to know each other well. They can work on the projects they receive using the best of their individual talents, in addition to employing an ensemble approach when necessary.

We’re sorry we have 100’s of Customers

Large advertising companies often have thousands of employees, working in multiple locations around the country or even across the globe. Staff members may be familiar with each other strictly via telephone or internal emails sent back and forth. New ideas take longer to be discussed, agreed upon and placed into use.

When it comes to the utilization of SEO or “search engine optimization” it is far better to work with a smaller marketing group. Large marketing companies may outsource online lead generation companies to obtain the results they promise. It may be an easier route to success than having to instruct entire departments in SEO expertise.

Consulting is not a one size fits all!

Small advertising teams have staffers who literally wear multiple hats when it comes to advertising, marketing and search engine prowess. Each team member can step up where needed at the beginning, middle or end of a campaign. They have been taught to strategize quickly and employ online techniques as soon as they become available.

Large advertising companies may choose an account executive to handle a client, leaving this person in charge of answering questions and fielding complaints. The problem is that this executive may have a dozen or more campaigns on their desk at any one time.

With hundreds of emails and calls arriving on a regular basis, there is no guarantee that your response will be dealt with in a timely manner.

As a boutique advertising team we can assist each of our clients individually, giving them an online marketing consultant immediately.

Our team members may have no more than one company to work with at a time. They can leave a telephone number and email address that will be seen and responded to on a 24/7 basis.

Whenever our clients have a question, they can find the answer because we respond as soon as possible increasing the chances of successes in your business.

We love to listen so email or give us a call today! 231-222-5100


Local SEO For Small Business

Learn How Search Engine Optimization Services Benefit Small Businesses

As an entrepreneur and small business owner, how good are you at garnering the attention of hundreds of thousands of people? Like most entrepreneurs, you probably have a hard enough time working to help your business grow. If you’re looking to get more people aware of your business and website, you’ll want to consider employing the help of a professional SEO firm. These professional firms have been known to help small businesses in a number of ways.

Finding And Fixing Your Mistakes

Many small business owners make their own attempts at improve their online traffic. However, these attempts don’t always lead to the results they’re looking for. An seo consultant can help you catch all of the mistakes you’ve been making with your site.

Have you been using the right keywords to help drive traffic? Is your website properly optimized for mobile use? A professional SEO service can help to improve the structure and content of your site. By implementing the right changes your site and business could see significant improvements.

Providing The Best Content

When it comes to online marketing content becomes extremely important. The content and material that an online business provides is how visitors and search engines rate you. Search engines are looking for sites that provide unique and interesting content.

Understandably, not every business owner is able to provide fresh and well-written content consistently. Luckily, SEO professionals can help to pick up where you left off. A search engine marketing firm can help to provide you with original and high-quality content that’ll satisfy both search engines and visitors.

Helping You Discover Your Targeted Audience

One of the biggest challenges businesses face is understanding who their consumers are. Does your business attract mostly men or women? What’s the median age of your visitors? Knowing this kind of information will be very beneficial to you.

For starters, knowing more about your typical visitor will help you better shape the content you provide. If your business provides products, having a targeted demographic can help you decide on which products would be the most profitable and lucrative. Employ the help of local SEO services to help you make more informed decisions for your small business.

These are just a few of the ways SEO professionals can help you. Again, use these services in order to gain a better perspective on your business and the mistakes you’re making. Search Engine Optimization Services also help small businesses produce much-needed content to increase their rankings. Lastly, you can work with an SEO consultant to learn more about the audience who’s interested in your business.


Traverse City SEO Agency Won’t Let The Penguins and Pandas Eat Your Website


It’s interesting that Penguins and Pandas are black and white. Real-life penguins and pandas are charming in their black and white ‘uniforms’. Google Penguins and Pandas can be your best friends or your worst enemies.

What are Penguins and Pandas?

Most Traverse City SEO agencies don’t know the internet world changed forever in February, 2011. Google released their Panda update to their search ranking algorithm. Why does this matter? Google is the search engine used most often by a wide margin, so what Google does effects everyone who uses the internet.

Google’s internet crawlers or ‘bots are constantly scanning websites, ranking them according to Google algorithms. Most Traverse City MI internet marketing consultants will tell you that people pick a website to visit from page 1 of their search results, so ranking is extremely important to a business.


SEO (Search Engine Optimization) refers to the techniques and processes that make a website more visible to Google, thus raising the ranking of the website. Some marketing agencies will use ‘white hat’ techniques and bad ‘black hat’ techniques. Think of it like accumulating money – you can work and save or you can rob a bank.

Robbing the bank will give faster results, but there will be a serious penalty when caught. In February, 2011, Google put the bank robbers in internet jail – they lost their rankings overnight. The Panda algorithm change was designed to raise the rank of high-quality sites and lower the rank of ‘thin’ or low-quality websites.


In April, 2012, Google launched another significant algorithm, Penguin. Keyword stuffing (using a keyword multiple times on a page) and paying for links (since many links to a site made it appear that a site was very popular) were two black hat techniques used to gain ranking quickly. No reputable internet marketing consultant would ever recommend black hat methods.

Google makes updates regularly and each is significant. In general, they are intended to ‘reward’ websites that provide accurate information and well-written content and ‘punish’ spammy, poor-quality websites. An experienced traverse city seo marketing firm will focus on improving a website’s ranking with the proper methods.

As the folks at our seo company are well aware of, Google gives hints about changes, but doesn’t issue specifics. This is why experienced help with seo ranking is so important. It does takes some time and hard work for an internet marketing agency to know what changes will help a website and what will hurt.